by Kara Stanford | Nov 11, 2021 | Brand Positioning, Buyers Journey, Tactical marketing
It’s the beginning of the festive season and if inspiration is running low, here are some Christmas marketing ideas that you can still implement now. Top tips Before we begin, here are some top tips to help you make sure you focus your efforts on the...
by Kara Stanford | May 14, 2021 | Communications, Customer profiles, Growth, Launch marketing, Marketing Communications, Marketing Planning, Start-up, Strategy, Tactical marketing, Uncategorized
If you’re planning the marketing for the launch of a new product or campaign, learn some lessons from the Diffusion of Innovation model. So. You’re launching a new product or marketing campaign. You have already spent time and money on this and need the...
by Kara Stanford | Dec 14, 2020 | Marketing Planning, SOSTAC, Strategy, Tactical marketing
SOSTAC allows you to take a structured approach to marketing. When applied, it means each element of your marketing fits together, impacting the next element – like cogs, they all have to be working well to make the whole machine work. Let’s take a quick...
by Kara Stanford | Jul 10, 2020 | Marketing Communications, Marketing Planning, Tactical marketing
One of my favourite expressions to describe poor marketing is “spray and pray”. This is a trap many amateur marketers fall in to: the “If we chuck it out there, someone might see it, and if we’re lucky, that someone might be someone who...
by Kara Stanford | Feb 29, 2020 | client relationships, Loyalty, Marketing Communications, Tactical marketing
Good marketers have long recognised the power of using anniversaries or special dates as a relationship enhancing marketing tool. However, sometimes they can get it wrong and what should be a lovely gesture to bring your customers and professional network...
by Kara Stanford | Oct 1, 2019 | market analysis, Marketing Communications, Marketing Planning, marketing resource, Marketing skills, Marketing Team, Strategy, Tactical marketing
All businesses need a ‘marketing team’. From solopreneurs to growing SMEs to established businesses, we all need a team of people who understand how to plan, implement, manage and run effective marketing. Today in this blog post, I’ll help you understand: The...
