by Kara Stanford | Sep 29, 2017 | Growth, measurements, metrics, results, Stratey
Marketing metrics are on my mind. My clients (quite rightly) challenge me all the time to “prove” that the marketing I put in place is “working”. This term I’m doing some of the “Mastering Metrics” lectures for students taking... 
by Kara Stanford | Nov 8, 2015 | Brand, Marketing Communications, Marketing Planning, Stratey
Does your company have a brand strategy or just a pretty logo with some great colours? A brand strategy is an overall, long-term plan for how your business will develop a successful brand which helps achieve the organisation’s goals. Here are four clear steps to... 
by Kara Stanford | Sep 20, 2014 | Brand, Marketing Communications, Stratey
Us marketers like to talk about “brand”… a lot. “Brand” is more than a logo or some colours; it is how your customers, your market place and all the people involved in your business perceive and would describe you. Not sure what I mean?...