by Kara Stanford | Apr 14, 2020 | client relationships, Growth, Marketing Planning, Segmentation, SOSTAC, Strategy
To systematically improve your marketing, you have to have effective segmentation. No company, no matter how big it is, can solve everyone’s problems or meet everyone’s wants or needs. One of the keys to unlocking steady business growth is to know whom your... 
by Kara Stanford | Dec 14, 2019 | Marketing Planning, SOSTAC, Strategy, Tactical marketing
SOSTAC allows you to take a structured approach to marketing. When applied, it means each element of your marketing fits together, impacting the next element – like cogs, they all have to be working well to make the whole machine work. Let’s take a quick... 