by Kara Stanford | Apr 28, 2020 | Brand, Brand Positioning, Communications, Growth, Marketing Communications, Marketing Planning, results, Strategy
In this fifth, and final, conversation in the series on how to systematically improve your marketing, we’ll discuss how to improve your branding so it plays a positive role in helping you achieve your market positioning. Conversation 5: Your branding (what does... 
by Kara Stanford | Sep 16, 2018 | Growth, Loyalty, Marketing Communications, Marketing Planning, results, Strategy
Business people have been talking about customer loyalty for years. However, considering how important it is and how much it is talked about, you rarely see it done well. And you rarely see SMEs that are putting real resource (money, time and effort) into it. Let’s... 
by Kara Stanford | Nov 16, 2017 | Growth, Marketing Leaks, Marketing Planning, marketing resource, Marketing Team, results, Strategy, Watertight Marketing
If your organisation wants to improve its marketing for 2018, then you need to start putting things in place now. We’re all at different stages of our marketing journey. However, wherever you are, I’d advise you take time now to do these three things: 1.Review... 
by Kara Stanford | Sep 29, 2017 | Growth, measurements, metrics, results, Stratey
Marketing metrics are on my mind. My clients (quite rightly) challenge me all the time to “prove” that the marketing I put in place is “working”. This term I’m doing some of the “Mastering Metrics” lectures for students taking... 