by Kara Stanford | Oct 16, 2017 | Growth, Marketing Planning, Products, Strategy
Conversation three: How do you solve their problems? Your organisation’s products and services are the ways in which you solve clients’ problems or meet their needs – they are the helping hand that you offer them. Let’s take some time to look at what you offer... 
by Kara Stanford | Aug 17, 2017 | Growth, market analysis, Marketing Planning, Products, Strategy
There are five conversations every business owner needs to have to unlock their growth. We’re going to begin with your clients and the problems you solve for them. You might have considered many of the points raised in these conversations but never talked them... 
by Kara Stanford | Apr 24, 2017 | market analysis, Marketing Communications, Marketing Planning, marketing resource, Marketing skills, Products, Segmentation, Strategy, Tactical marketing
In my 18 years plus as a marketer, I’ve heard a lot about how marketing is rubbish: “We tried marketing and it didn’t work”; “We hired a marketing consultant and it was a waste of money”; “Our marketing person doesn’t... 
by Kara Stanford | Jan 26, 2017 | Marketing Leaks, Marketing Planning, Products
Imagine I’m standing at the top of a sheer cliff, waving my awesome product (which you need), and asking you to just climb up to me to get it. Would you? Or would you prefer if I carved some safer and more manageable steps into the rock face to help you? Well, if... 
by Kara Stanford | Jun 30, 2015 | Growth, Price, Products, Strategy, Uncategorised
I’m often asked about how to set prices, and with good reason – it’s one of the most important and impactful decisions you can make for your business. I’ve asked fellow Marketing Consultant, Ros Conkie, to write two guest blogs about pricing and how to... 