by Kara Stanford | Apr 18, 2020 | Growth, Marketing Planning, Products, Strategy
To continue with your journey to systematically improve your marketing, let’s look at the products and services you currently offer your clients – and how to tell if they’re what they need. Conversation three: How are you solving their... 
by Kara Stanford | Apr 10, 2020 | Customer profiles, market analysis, Marketing Planning, Products, Strategy
There are five conversations every business owner needs to create a systematic, effective approach to marketing. Let’s begin with your clients’ problems that they come to you to solve. About these conversations: These are the conversations that I have with... 
by Kara Stanford | Apr 24, 2017 | market analysis, Marketing Communications, Marketing Planning, marketing resource, Marketing skills, Products, Segmentation, Strategy, Tactical marketing
In my 18 years plus as a marketer, I’ve heard a lot about how marketing is rubbish: “We tried marketing and it didn’t work”; “We hired a marketing consultant and it was a waste of money”; “Our marketing person doesn’t... 
by Kara Stanford | Jan 26, 2017 | Marketing Leaks, Marketing Planning, Products
Imagine I’m standing at the top of a sheer cliff, waving my awesome product (which you need), and asking you to just climb up to me to get it. Would you? Or would you prefer if I carved some safer and more manageable steps into the rock face to help you? Well, if... 
by Kara Stanford | Jun 30, 2015 | Growth, Price, Products, Strategy, Uncategorised
I’m often asked about how to set prices, and with good reason – it’s one of the most important and impactful decisions you can make for your business. I’ve asked fellow Marketing Consultant, Ros Conkie, to write two guest blogs about pricing and how to... 