by Kara Stanford | Apr 15, 2019 | Marketing Planning, Marketing skills, measurements, metrics, Strategy
Marketing metrics and measurements are an essential part of marketing; they help you understand how well your marketing is performing, if you’re going to hit your goals, and when you have reached them. Your Marketing Measurement system can be sophisticated or... 
by Kara Stanford | Sep 29, 2017 | Growth, measurements, metrics, results, Stratey
Marketing metrics are on my mind. My clients (quite rightly) challenge me all the time to “prove” that the marketing I put in place is “working”. This term I’m doing some of the “Mastering Metrics” lectures for students taking...