by Kara Stanford | Oct 6, 2020 | Marketing Planning, measurements, metrics, Strategy
I was on a call recently when a CTO said, ‘That’s numbers, if the Marketing Team know what they are’. It got me thinking: what is it about marketers and marketing metrics and measurements? Why do we have this (unfortunately, deserved) reputation? We don’t give... 
by Kara Stanford | Aug 15, 2020 | Marketing Planning, Marketing skills, measurements, metrics, Strategy
Marketing metrics and measurements are an essential part of marketing; they help you understand how well your marketing is performing, if you’re going to hit your goals, and when you have reached them. Your Marketing Measurement system can be sophisticated or... 
by Kara Stanford | May 1, 2019 | Marketing Planning, marketing resource, Marketing Team, measurements, Strategy
There is always a reason why your marketing doesn’t work. While there are often lots of small things that can be improved, there is often an underlying issue. Here are the three I typically find and some ideas on how to address them. 1. You’re... 
by Kara Stanford | Sep 29, 2017 | Growth, measurements, metrics, results, Stratey
Marketing metrics are on my mind. My clients (quite rightly) challenge me all the time to “prove” that the marketing I put in place is “working”. This term I’m doing some of the “Mastering Metrics” lectures for students taking... 