by Kara Stanford | Oct 1, 2019 | market analysis, Marketing Communications, Marketing Planning, marketing resource, Marketing skills, Marketing Team, Strategy, Tactical marketing
All businesses need a ‘marketing team’. From solopreneurs to growing SMEs to established businesses, we all need a team of people who understand how to plan, implement, manage and run effective marketing. Today in this blog post, I’ll help you understand: The... 
by Kara Stanford | May 1, 2019 | Marketing Planning, marketing resource, Marketing Team, measurements, Strategy
There is always a reason why your marketing doesn’t work. While there are often lots of small things that can be improved, there is often an underlying issue. Here are the three I typically find and some ideas on how to address them. 1. You’re... 
by Kara Stanford | Nov 16, 2017 | Growth, Marketing Leaks, Marketing Planning, marketing resource, Marketing Team, results, Strategy, Watertight Marketing
If your organisation wants to improve its marketing for 2018, then you need to start putting things in place now. We’re all at different stages of our marketing journey. However, wherever you are, I’d advise you take time now to do these three things: 1.Review... 
by Kara Stanford | Jul 19, 2017 | Marketing Planning, marketing resource, Marketing skills, Marketing Team, Strategy
This month I’ve written two blogs, both of which have been published by other organisations. If you are leading a growing SME and want to build your own a marketing team, then you must head on over to the Watertight Marketing website and find out why you only... 
by Kara Stanford | Nov 25, 2015 | Growth, Marketing Planning, marketing resource, Marketing Team, Price, Strategy
Many SMEs choose to not use marketing professionals but, if they are owners / directors, either do the marketing themselves or give it to a team member who will be quite good at it. But what does this approach cost your business? It can be more than you think. Here... 