by Kara Stanford | Oct 1, 2019 | market analysis, Marketing Communications, Marketing Planning, marketing resource, Marketing skills, Marketing Team, Strategy, Tactical marketing
All businesses need a ‘marketing team’. From solopreneurs to growing SMEs to established businesses, we all need a team of people who understand how to plan, implement, manage and run effective marketing. Today in this blog post, I’ll help you understand: The... 
by Kara Stanford | Apr 15, 2019 | Marketing Planning, Marketing skills, measurements, metrics, Strategy
Marketing metrics and measurements are an essential part of marketing; they help you understand how well your marketing is performing, if you’re going to hit your goals, and when you have reached them. Your Marketing Measurement system can be sophisticated or... 
by Kara Stanford | Jul 8, 2018 | Content Marketing, Marketing Communications, Marketing skills, Strategy, Tactical marketing
Time is precious. So when you create a piece of content marketing, you need to make it worth it. Really worth it. This means taking one piece of content marketing and using it again. And again. And again. For this blog, I’m going to take you through a worked... 
by Kara Stanford | May 23, 2018 | attitude, Growth, Marketing Planning, Marketing skills, Strategy
Many companies can’t quite seem to get their marketing “to work”. They know that marketing is costing them money but aren’t sure of the return; they can’t quite make the step up to the next level of business growth despite doing more marketing; and, crucially, their... 
by Kara Stanford | Jul 19, 2017 | Marketing Planning, marketing resource, Marketing skills, Marketing Team, Strategy
This month I’ve written two blogs, both of which have been published by other organisations. If you are leading a growing SME and want to build your own a marketing team, then you must head on over to the Watertight Marketing website and find out why you only... 
by Kara Stanford | Apr 24, 2017 | market analysis, Marketing Communications, Marketing Planning, marketing resource, Marketing skills, Products, Segmentation, Strategy, Tactical marketing
In my 18 years plus as a marketer, I’ve heard a lot about how marketing is rubbish: “We tried marketing and it didn’t work”; “We hired a marketing consultant and it was a waste of money”; “Our marketing person doesn’t...