by Kara Stanford | Nov 14, 2019 | Growth, Marketing Budget, Marketing Planning, marketing resource, Strategy
Setting an SME’s Marketing Budget can seem hard work and it explains why business owners often ask me: “What should our marketing budget be?” The answer is an irritating, “It depends on lots of things” so, in this post, I’m going to... 
by Kara Stanford | Oct 1, 2019 | market analysis, Marketing Communications, Marketing Planning, marketing resource, Marketing skills, Marketing Team, Strategy, Tactical marketing
All businesses need a ‘marketing team’. From solopreneurs to growing SMEs to established businesses, we all need a team of people who understand how to plan, implement, manage and run effective marketing. Today in this blog post, I’ll help you understand: The... 
by Kara Stanford | May 1, 2019 | Marketing Planning, marketing resource, Marketing Team, measurements, Strategy
There is always a reason why your marketing doesn’t work. While there are often lots of small things that can be improved, there is often an underlying issue. Here are the three I typically find and some ideas on how to address them. 1. You’re... 
by Kara Stanford | Nov 14, 2018 | Marketing Communications, Marketing Planning, marketing resource, Strategy, Tactical marketing
Here’s a guide to the essentials as you create your marketing plan for 2019. Effective Marketing Planning pulls together marketing thought, understanding and practice into two distinctive plans. As you work through this blog, you might find you have some gaps in your... 
by Kara Stanford | Oct 17, 2018 | Brand, competition, Content Marketing, Loyalty, Marketing Communications, Marketing Leaks, Marketing Planning, marketing resource, Strategy
In my last blog, I explored what customer loyalty really was: A Loyal Customer is a customer who, willingly, stays with, or keeps coming back to your organisation, so that you can keep helping them solve their problems. They are an advocate and tell people, whose... 
by Kara Stanford | Nov 16, 2017 | Growth, Marketing Leaks, Marketing Planning, marketing resource, Marketing Team, results, Strategy, Watertight Marketing
If your organisation wants to improve its marketing for 2018, then you need to start putting things in place now. We’re all at different stages of our marketing journey. However, wherever you are, I’d advise you take time now to do these three things: 1.Review...