by Kara Stanford | Jul 8, 2021 | Buyers Journey, Communications, Content Marketing, digital marketing, Loyalty, Marketing Communications, Marketing Funnel, Marketing Planning, Sales Pipeline, Strategy
Marketing funnel, Sales pipeline, Buyers Journey… whatever it’s called, there is a whole funnel process that everyone goes through when they are making a purchase decision. The problem is, we often forget that it is a whole funnel and this negatively...
by Kara Stanford | May 14, 2021 | Communications, Customer profiles, Growth, Launch marketing, Marketing Communications, Marketing Planning, Start-up, Strategy, Tactical marketing, Uncategorized
If you’re planning the marketing for the launch of a new product or campaign, learn some lessons from the Diffusion of Innovation model. So. You’re launching a new product or marketing campaign. You have already spent time and money on this and need the...
by Kara Stanford | Apr 22, 2021 | Content Marketing, Marketing Communications, Marketing Planning, Reviewing marketing, Strategy
Businesses are putting online marketing content out all the time – whether it’s social media posts, blog posts, v-logs, websites etc – but how do you know if it’s effective? How do you know it’s worth all the effort, and therefore money,...
by Kara Stanford | Mar 10, 2021 | Growth, Marketing Planning, Strategy
Many of the conversations I have with clients and my network are about growing their business and the best strategies for growth. Often, I share with them the Ansoff Matrix: This, deceptively simple, matrix outlines the four key strategies that most organisations can...
by Kara Stanford | Feb 17, 2021 | Growth, Marketing Planning, Marketing skills, Strategy
As business owners and marketers, we are relentlessly bombarded every day with things we should, could, ought to and want to do when it comes to marketing. It can lead to marketing stress and overwhelm. Marketing decisions can include: which social media platform to...
by Kara Stanford | Dec 14, 2020 | Marketing Planning, SOSTAC, Strategy, Tactical marketing
SOSTAC allows you to take a structured approach to marketing. When applied, it means each element of your marketing fits together, impacting the next element – like cogs, they all have to be working well to make the whole machine work. Let’s take a quick...
