by Kara Stanford | Apr 28, 2020 | Brand, Brand Positioning, Communications, Growth, Marketing Communications, Marketing Planning, results, Strategy
In this fifth, and final, conversation in the series on how to systematically improve your marketing, we’ll discuss how to improve your branding so it plays a positive role in helping you achieve your market positioning. Conversation 5: Your branding (what does... 
by Kara Stanford | Apr 18, 2020 | Growth, Marketing Planning, Products, Strategy
To continue with your journey to systematically improve your marketing, let’s look at the products and services you currently offer your clients – and how to tell if they’re what they need. Conversation three: How are you solving their... 
by Kara Stanford | Apr 14, 2020 | client relationships, Growth, Marketing Planning, Segmentation, SOSTAC, Strategy
To systematically improve your marketing, you have to have effective segmentation. No company, no matter how big it is, can solve everyone’s problems or meet everyone’s wants or needs. One of the keys to unlocking steady business growth is to know whom your... 
by Kara Stanford | Apr 10, 2020 | Customer profiles, market analysis, Marketing Planning, Products, Strategy
There are five conversations every business owner needs to create a systematic, effective approach to marketing. Let’s begin with your clients’ problems that they come to you to solve. About these conversations: These are the conversations that I have with... 
by Kara Stanford | Dec 14, 2019 | Marketing Planning, SOSTAC, Strategy, Tactical marketing
SOSTAC allows you to take a structured approach to marketing. When applied, it means each element of your marketing fits together, impacting the next element – like cogs, they all have to be working well to make the whole machine work. Let’s take a quick... 
by Kara Stanford | Nov 14, 2019 | Growth, Marketing Budget, Marketing Planning, marketing resource, Strategy
Setting an SME’s Marketing Budget can seem hard work and it explains why business owners often ask me: “What should our marketing budget be?” The answer is an irritating, “It depends on lots of things” so, in this post, I’m going to... 