by Kara Stanford | Dec 14, 2019 | Marketing Planning, SOSTAC, Strategy, Tactical marketing
SOSTAC allows you to take a structured approach to marketing. When applied, it means each element of your marketing fits together, impacting the next element – like cogs, they all have to be working well to make the whole machine work. Let’s take a quick... 
by Kara Stanford | Nov 14, 2019 | Growth, Marketing Budget, Marketing Planning, marketing resource, Strategy
Setting an SME’s Marketing Budget can seem hard work and it explains why business owners often ask me: “What should our marketing budget be?” The answer is an irritating, “It depends on lots of things” so, in this post, I’m going to... 
by Kara Stanford | Oct 1, 2019 | market analysis, Marketing Communications, Marketing Planning, marketing resource, Marketing skills, Marketing Team, Strategy, Tactical marketing
All businesses need a ‘marketing team’. From solopreneurs to growing SMEs to established businesses, we all need a team of people who understand how to plan, implement, manage and run effective marketing. Today in this blog post, I’ll help you understand: The... 
by Kara Stanford | Aug 1, 2019 | Marketing Planning
by Kara Stanford | Sep 1, 2019 | Content Marketing, Growth, Marketing Communications, Marketing Planning, Tactical marketing
SMEs need to get their marketing plans right so that they work. These past few months I’ve helped five clients pull together their Tactical Marketing Plan, as well as updating my own. I’ve applied these three principles to all of them. Let’s look at each in detail.... 
by Kara Stanford | Jul 3, 2019 | Growth, Loyalty, Marketing Communications, Marketing Planning, Segmentation, Strategy, Tactical marketing
There is no mystique to creating a Marketing Plan; it’s about understanding the Buyers’ Journey. First, you need to understand the Buyers Journey and the different stages in it. Then you have to ensure you have something in place at each stage to help your... 