by Kara Stanford | Mar 10, 2021 | Growth, Marketing Planning, Strategy
Many of the conversations I have with clients and my network are about growing their business and the best strategies for growth. Often, I share with them the Ansoff Matrix: This, deceptively simple, matrix outlines the four key strategies that most organisations can... 
by Kara Stanford | Feb 17, 2021 | Growth, Marketing Planning, Marketing skills, Strategy
As business owners and marketers, we are relentlessly bombarded every day with things we should, could, ought to and want to do when it comes to marketing. It can lead to marketing stress and overwhelm. Marketing decisions can include: which social media platform to... 
by Kara Stanford | Dec 14, 2020 | Marketing Planning, SOSTAC, Strategy, Tactical marketing
SOSTAC allows you to take a structured approach to marketing. When applied, it means each element of your marketing fits together, impacting the next element – like cogs, they all have to be working well to make the whole machine work. Let’s take a quick... 
by Kara Stanford | Nov 5, 2020 | Brand, Brand Positioning, Market Positioning, Marketing Planning, Strategy
When strategic marketers talk about, ‘determine your brand positioning’, we mean ascertain the place that you want your “brand” (company) to occupy in people’s minds. It is your responsibility to create that position through a range of brand and... 
by Kara Stanford | Oct 6, 2020 | Marketing Planning, measurements, metrics, Strategy
I was on a call recently when a CTO said, ‘That’s numbers, if the Marketing Team know what they are’. It got me thinking: what is it about marketers and marketing metrics and measurements? Why do we have this (unfortunately, deserved) reputation? We don’t give... 
by Kara Stanford | Aug 15, 2020 | Marketing Planning, Marketing skills, measurements, metrics, Strategy
Marketing metrics and measurements are an essential part of marketing; they help you understand how well your marketing is performing, if you’re going to hit your goals, and when you have reached them. Your Marketing Measurement system can be sophisticated or... 