by Kara Stanford | Feb 22, 2019 | competition, Competitor Analysis, Competitor Analysis, market analysis, Market Positioning
Every business has competitors. ‘Competitors’ are any other business or person who offers a reasonable alternative to what your business offers. We all need to do a competitor analysis. As an SME, it can be hard to know how much valuable time and resource should be... 
by Kara Stanford | Dec 13, 2018 | Brand, Brand Positioning, Market Positioning
Brand positioning is the place that you want your “brand” (company) to occupy in the minds of the people in your market place. Determining your brand position is a crucial part of Strategic Marketing thinking. You need to be clear about what you are so that others can...