by Kara Stanford | Nov 5, 2020 | Brand, Brand Positioning, Market Positioning, Marketing Planning, Strategy
When strategic marketers talk about, ‘determine your brand positioning’, we mean ascertain the place that you want your “brand” (company) to occupy in people’s minds. It is your responsibility to create that position through a range of brand and... 
by Kara Stanford | Feb 22, 2019 | competition, Competitor Analysis, Competitor Analysis, market analysis, Market Positioning
Every business has competitors. ‘Competitors’ are any other business or person who offers a reasonable alternative to what your business offers. We all need to do a competitor analysis. As an SME, it can be hard to know how much valuable time and resource should be... 