by Kara Stanford | Feb 29, 2020 | client relationships, Loyalty, Marketing Communications, Tactical marketing
Good marketers have long recognised the power of using anniversaries or special dates as a relationship enhancing marketing tool. However, sometimes they can get it wrong and what should be a lovely gesture to bring your customers and professional network... 
by Kara Stanford | Jul 3, 2019 | Growth, Loyalty, Marketing Communications, Marketing Planning, Segmentation, Strategy, Tactical marketing
There is no mystique to creating a Marketing Plan; it’s about understanding the Buyers’ Journey. First, you need to understand the Buyers Journey and the different stages in it. Then you have to ensure you have something in place at each stage to help your... 
by Kara Stanford | Oct 17, 2018 | Brand, competition, Content Marketing, Loyalty, Marketing Communications, Marketing Leaks, Marketing Planning, marketing resource, Strategy
In my last blog, I explored what customer loyalty really was: A Loyal Customer is a customer who, willingly, stays with, or keeps coming back to your organisation, so that you can keep helping them solve their problems. They are an advocate and tell people, whose... 
by Kara Stanford | Sep 16, 2018 | Growth, Loyalty, Marketing Communications, Marketing Planning, results, Strategy
Business people have been talking about customer loyalty for years. However, considering how important it is and how much it is talked about, you rarely see it done well. And you rarely see SMEs that are putting real resource (money, time and effort) into it. Let’s... 