Launching a new product or new campaign… hello, Diffusion of Innovation

Launching a new product or new campaign… hello, Diffusion of Innovation

If you’re planning the marketing for the launch of a new product or campaign, learn some lessons from the Diffusion of Innovation model. So. You’re launching a new product or marketing campaign. You have already spent time and money on this and need the...
Systematically improve your marketing- Conversation #5: Your branding (what does it say about your organisation?)

Systematically improve your marketing- Conversation #5: Your branding (what does it say about your organisation?)

In this fifth, and final, conversation in the series on how to systematically improve your marketing, we’ll discuss how to improve your branding so it plays a positive role in helping you achieve your market positioning. Conversation 5: Your branding (what does...

Subscribe now to my monthly newsletter:

Get practical marketing advice, hints and tips, delivered straight to your inbox, once a month!

You have Successfully Subscribed!