by Kara Stanford | Aug 26, 2021 | Communications, Content Marketing, Market Positioning, Marketing Budget, Marketing Communications, Marketing Planning, Reviewing marketing, Strategy
Summer is almost over and as autumn creeps closer, turn your thoughts to what marketing you need to be doing in the last quarter of the year and look at ‘Your Autumn Marketing Checklist’. 1. Review your Marketing Strategy Before you launch your...
by Kara Stanford | Jul 8, 2021 | Buyers Journey, Communications, Content Marketing, digital marketing, Loyalty, Marketing Communications, Marketing Funnel, Marketing Planning, Sales Pipeline, Strategy
Marketing funnel, Sales pipeline, Buyers Journey… whatever it’s called, there is a whole funnel process that everyone goes through when they are making a purchase decision. The problem is, we often forget that it is a whole funnel and this negatively...
by Kara Stanford | May 14, 2021 | Communications, Customer profiles, Growth, Launch marketing, Marketing Communications, Marketing Planning, Start-up, Strategy, Tactical marketing, Uncategorized
If you’re planning the marketing for the launch of a new product or campaign, learn some lessons from the Diffusion of Innovation model. So. You’re launching a new product or marketing campaign. You have already spent time and money on this and need the...
by Kara Stanford | Apr 28, 2020 | Brand, Brand Positioning, Communications, Growth, Marketing Communications, Marketing Planning, results, Strategy
In this fifth, and final, conversation in the series on how to systematically improve your marketing, we’ll discuss how to improve your branding so it plays a positive role in helping you achieve your market positioning. Conversation 5: Your branding (what does...
by Kara Stanford | Mar 16, 2020 | client relationships, Communications
Before I settled on client-marketing, I had a couple of Communications roles which were all about helping people through times of uncertainty and change. The world is in a time of huge change at the moment – there is a cloud hanging over us and we aren’t...
