Whole funnel thinking – five key points

Whole funnel thinking – five key points

Marketing funnel, Sales pipeline, Buyers Journey… whatever it’s called, there is a whole funnel process that everyone goes through when they are making a purchase decision. The problem is, we often forget that it is a whole funnel and this negatively...
Launching a new product or new campaign… hello, Diffusion of Innovation

Launching a new product or new campaign… hello, Diffusion of Innovation

If you’re planning the marketing for the launch of a new product or campaign, learn some lessons from the Diffusion of Innovation model. So. You’re launching a new product or marketing campaign. You have already spent time and money on this and need the...
Systematically improve your marketing- Conversation #5: Your branding (what does it say about your organisation?)

Systematically improve your marketing- Conversation #5: Your branding (what does it say about your organisation?)

In this fifth, and final, conversation in the series on how to systematically improve your marketing, we’ll discuss how to improve your branding so it plays a positive role in helping you achieve your market positioning. Conversation 5: Your branding (what does...

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