by Kara Stanford | Apr 28, 2020 | Brand, Brand Positioning, Communications, Growth, Marketing Communications, Marketing Planning, results, Strategy
In this fifth, and final, conversation in the series on how to systematically improve your marketing, we’ll discuss how to improve your branding so it plays a positive role in helping you achieve your market positioning. Conversation 5: Your branding (what does... 
by Kara Stanford | Mar 16, 2020 | client relationships, Communications
Before I settled on client-marketing, I had a couple of Communications roles which were all about helping people through times of uncertainty and change. The world is in a time of huge change at the moment – there is a cloud hanging over us and we aren’t... 