by Kara Stanford | Nov 11, 2021 | Brand Positioning, Buyers Journey, Tactical marketing
It’s the beginning of the festive season and if inspiration is running low, here are some Christmas marketing ideas that you can still implement now. Top tips Before we begin, here are some top tips to help you make sure you focus your efforts on the...
by Kara Stanford | Nov 5, 2020 | Brand, Brand Positioning, Market Positioning, Marketing Planning, Strategy
When strategic marketers talk about, ‘determine your brand positioning’, we mean ascertain the place that you want your “brand” (company) to occupy in people’s minds. It is your responsibility to create that position through a range of brand and...
by Kara Stanford | Apr 28, 2020 | Brand, Brand Positioning, Communications, Growth, Marketing Communications, Marketing Planning, results, Strategy
In this fifth, and final, conversation in the series on how to systematically improve your marketing, we’ll discuss how to improve your branding so it plays a positive role in helping you achieve your market positioning. Conversation 5: Your branding (what does...
