by Kara Stanford | Apr 28, 2020 | Brand, Brand Positioning, Communications, Growth, Marketing Communications, Marketing Planning, results, Strategy
In this fifth, and final, conversation in the series on how to systematically improve your marketing, we’ll discuss how to improve your branding so it plays a positive role in helping you achieve your market positioning. Conversation 5: Your branding (what does... 
by Kara Stanford | Dec 13, 2018 | Brand, Brand Positioning, Market Positioning
Brand positioning is the place that you want your “brand” (company) to occupy in the minds of the people in your market place. Determining your brand position is a crucial part of Strategic Marketing thinking. You need to be clear about what you are so that others can... 