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Whole funnel thinking – five key points

Whole funnel thinking – five key points

Marketing funnel, Sales pipeline, Buyers Journey... whatever it's called, there is a whole funnel process that everyone goes through when they are making a purchase decision. The problem is, we often forget that it is a whole funnel and this negatively affects our...

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Launching a new product or new campaign… hello, Diffusion of Innovation

Launching a new product or new campaign… hello, Diffusion of Innovation

If you're planning the marketing for the launch of a new product or campaign, learn some lessons from the Diffusion of Innovation model. So. You're launching a new product or marketing campaign. You have already spent time and money on this and need the launch to be...

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