by Kara Stanford | Mar 11, 2021 | Events
I’m the guest speaker at March’s virtual Fabulous Networking, Chiswick meeting on Friday 26 March, 10-12.00. I’ll be exploring the different strategies for growth that any business, whatever its size, can use, and discussing how you choose the right... 
by Kara Stanford | Mar 10, 2021 | Growth, Marketing Planning, Strategy
Many of the conversations I have with clients and my network are about growing their business and the best strategies for growth. Often, I share with them the Ansoff Matrix: This, deceptively simple, matrix outlines the four key strategies that most organisations can... 
by Kara Stanford | Feb 17, 2021 | Growth, Marketing Planning, Marketing skills, Strategy
As business owners and marketers, we are relentlessly bombarded every day with things we should, could, ought to and want to do when it comes to marketing. It can lead to marketing stress and overwhelm. Marketing decisions can include: which social media platform to... by Kara Stanford | Feb 16, 2021 | Events
Delighted to be the guest speaker at Fabulous Networking, Eastleigh on Weds 24 Feb, 10-12, with the topic: ‘Avoiding marketing stress and overwhelm’. Do join this lively and supportive group, currently meeting online. Click here to book:... 
by Kara Stanford | Dec 14, 2020 | Marketing Planning, SOSTAC, Strategy, Tactical marketing
SOSTAC allows you to take a structured approach to marketing. When applied, it means each element of your marketing fits together, impacting the next element – like cogs, they all have to be working well to make the whole machine work. Let’s take a quick... 