by Kara Stanford | Jul 8, 2021 | Buyers Journey, Communications, Content Marketing, digital marketing, Loyalty, Marketing Communications, Marketing Funnel, Marketing Planning, Sales Pipeline, Strategy
Marketing funnel, Sales pipeline, Buyers Journey… whatever it’s called, there is a whole funnel process that everyone goes through when they are making a purchase decision. The problem is, we often forget that it is a whole funnel and this negatively...
by Kara Stanford | Jun 11, 2021 | Brand, client relationships, Communications, Personas, Segmentation
A customer persona is a core part of a marketing strategy but why bother creating one and how do you create one that’s actually good? Let’s take a look. A. Why bother with a customer persona? Once you have identified the segments your organisation...
by Kara Stanford | May 14, 2021 | Communications, Customer profiles, Growth, Launch marketing, Marketing Communications, Marketing Planning, Start-up, Strategy, Tactical marketing, Uncategorized
If you’re planning the marketing for the launch of a new product or campaign, learn some lessons from the Diffusion of Innovation model. So. You’re launching a new product or marketing campaign. You have already spent time and money on this and need the...
by Kara Stanford | Apr 22, 2021 | Content Marketing, Marketing Communications, Marketing Planning, Reviewing marketing, Strategy
Businesses are putting online marketing content out all the time – whether it’s social media posts, blog posts, v-logs, websites etc – but how do you know if it’s effective? How do you know it’s worth all the effort, and therefore money,...
by Kara Stanford | Mar 11, 2021 | Events
I’m the guest speaker at March’s virtual Fabulous Networking, Chiswick meeting on Friday 26 March, 10-12.00. I’ll be exploring the different strategies for growth that any business, whatever its size, can use, and discussing how you choose the right...
