by Kara Stanford | Jan 16, 2020 | Marketing skills
New year, new decade and time to think about the marketing skills for 2020 you should either be improving or developing so that you can make sure your organisation’s marketing actually works. What marketing skills should we all have? With companies like... by Kara Stanford | Jan 16, 2020 | Events
Webinar: Developing your Marketing Skills for 2020 and beyond Oxford College of Marketing asked me to do their first webinar of the new year (and new decade!). As marketers, or business people who need to use marketing, there are core skills that you need to master... 
by Kara Stanford | Dec 14, 2019 | Marketing Planning, SOSTAC, Strategy, Tactical marketing
SOSTAC allows you to take a structured approach to marketing. When applied, it means each element of your marketing fits together, impacting the next element – like cogs, they all have to be working well to make the whole machine work. Let’s take a quick... 
by Kara Stanford | Jan 20, 2020 | Case study
An invested Marketing Partner who brings strategy and structure Interview with Joanna Gaudoin, Consultant, Speaker, and Managing Director at Inside Out Image Summary Inside Out Image was a successful business but its marketing approach... 
by Kara Stanford | Jan 20, 2020 | Case study
Refocusing the marketing, leading to increased income Interview with Simon Jay, Managing Director, Butser Ancient Farm Summary: Butser Ancient Farm’s marketing was unfocused – prioritising short term marketing activities which meant...