by Kara Stanford | Mar 16, 2020 | client relationships, Communications
Before I settled on client-marketing, I had a couple of Communications roles which were all about helping people through times of uncertainty and change. The world is in a time of huge change at the moment – there is a cloud hanging over us and we aren’t... 
by Kara Stanford | Feb 29, 2020 | client relationships, Loyalty, Marketing Communications, Tactical marketing
Good marketers have long recognised the power of using anniversaries or special dates as a relationship enhancing marketing tool. However, sometimes they can get it wrong and what should be a lovely gesture to bring your customers and professional network... by Kara Stanford | Feb 24, 2020 | Events
‘Anniversaries and special dates – make them a marketing gift not gaff’ I’m delighted to be the guest speaker at Fabulous Networking’s 7th Birthday. In this practical session, I’ll help businesses understand the significance of... 
by Kara Stanford | Jan 16, 2020 | Marketing skills
New year, new decade and time to think about the marketing skills for 2020 you should either be improving or developing so that you can make sure your organisation’s marketing actually works. What marketing skills should we all have? With companies like... 
by Kara Stanford | Dec 14, 2019 | Marketing Planning, SOSTAC, Strategy, Tactical marketing
SOSTAC allows you to take a structured approach to marketing. When applied, it means each element of your marketing fits together, impacting the next element – like cogs, they all have to be working well to make the whole machine work. Let’s take a quick... 