by Kara Stanford | Oct 7, 2021 | Marketing Team, Uncategorized
Whether you’re a solopreneur, micro-business or larger SME, if you want your marketing to as effective as possible, you really need to consider: Who should be on our Marketing Team? Who do we actually need? You’d be forgiven for thinking that...
by Kara Stanford | Aug 26, 2021 | Communications, Content Marketing, Market Positioning, Marketing Budget, Marketing Communications, Marketing Planning, Reviewing marketing, Strategy
Summer is almost over and as autumn creeps closer, turn your thoughts to what marketing you need to be doing in the last quarter of the year and look at ‘Your Autumn Marketing Checklist’. 1. Review your Marketing Strategy Before you launch your...
by Kara Stanford | Jul 8, 2021 | Buyers Journey, Communications, Content Marketing, digital marketing, Loyalty, Marketing Communications, Marketing Funnel, Marketing Planning, Sales Pipeline, Strategy
Marketing funnel, Sales pipeline, Buyers Journey… whatever it’s called, there is a whole funnel process that everyone goes through when they are making a purchase decision. The problem is, we often forget that it is a whole funnel and this negatively...
by Kara Stanford | May 14, 2021 | Communications, Customer profiles, Growth, Launch marketing, Marketing Communications, Marketing Planning, Start-up, Strategy, Tactical marketing, Uncategorized
If you’re planning the marketing for the launch of a new product or campaign, learn some lessons from the Diffusion of Innovation model. So. You’re launching a new product or marketing campaign. You have already spent time and money on this and need the...
by Kara Stanford | Apr 22, 2021 | Content Marketing, Marketing Communications, Marketing Planning, Reviewing marketing, Strategy
Businesses are putting online marketing content out all the time – whether it’s social media posts, blog posts, v-logs, websites etc – but how do you know if it’s effective? How do you know it’s worth all the effort, and therefore money,...
