by Kara Stanford | Apr 28, 2020 | Brand, Brand Positioning, Communications, Growth, Marketing Communications, Marketing Planning, results, Strategy
In this fifth, and final, conversation in the series on how to systematically improve your marketing, we’ll discuss how to improve your branding so it plays a positive role in helping you achieve your market positioning. Conversation 5: Your branding (what does... 
by Kara Stanford | Apr 24, 2020 | Brand, competition, Growth, Price, Strategy
You have to ensure that you “position” your products and services correctly in the minds of the people in your market place. Prices are crucial to this perception and your market positioning. Having the right products to solve your customers’ problems is only... 
by Kara Stanford | Apr 18, 2020 | Growth, Marketing Planning, Products, Strategy
To continue with your journey to systematically improve your marketing, let’s look at the products and services you currently offer your clients – and how to tell if they’re what they need. Conversation three: How are you solving their... 
by Kara Stanford | Apr 14, 2020 | client relationships, Growth, Marketing Planning, Segmentation, SOSTAC, Strategy
To systematically improve your marketing, you have to have effective segmentation. No company, no matter how big it is, can solve everyone’s problems or meet everyone’s wants or needs. One of the keys to unlocking steady business growth is to know whom your... 
by Kara Stanford | Apr 10, 2020 | Customer profiles, market analysis, Marketing Planning, Products, Strategy
There are five conversations every business owner needs to create a systematic, effective approach to marketing. Let’s begin with your clients’ problems that they come to you to solve. About these conversations: These are the conversations that I have with... 