“As engineers we recognised marketing was something we had to do but had no idea of where to begin … fortunately in Kara we found a consultant who spent time to listen to us and understand our business and then worked with us, at a pace we were comfortable with, to develop a Marketing Strategy and Plan we could all buy into.
Kara’s approach was initially to engage with key members of our team in a series of workshops which helped us better understand our business and who are ideal clients are; the material from the workshops was then used to formulate the Marketing Plan.
Kara was then engaged to help us implement two key pillars of our Marketing Plan: updating our brand and developing a website.
Following a similar collaborative approach this has culminated in a brand and website which reflect our unique offering while still looking and sounding like us.
We’re now looking forward to continuing to implement the Marketing Plan that we developed with Kara and to hopefully landing some new clients and growing the business.”
Mark Hazell, Managing Director, Opus Oil and Gas