This inspiring not for profit organisation were concerned about the low uptake of their loan scheme for vulnerable people whose homes needed vital repair and maintenance work. Despite spending time and money on marketing, they weren’t getting the results they needed.
Read the story of how Kara worked with them to help them: gain greater clarity about how to stop prospective customers leaking out of the Buying Process: what their marketing had to focus; and how to more effectively increase uptakes for their loans.

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