tactical

Is your marketing built on strong foundations?

Is your marketing built on strong foundations?

If you’re finding that your company’s marketing isn’t quite achieving the goals it needs to, then before you build more of the house, look at what your marketing is built on. 1. Do you have a Marketing Plan? Does your business have a marketing plan that clearly lays out what…

Are you making these common marketing planning mistakes?

Are you making these common marketing planning mistakes?

Because marketing is often perceived to either be a woolly, creative area of the business or a dark art that swallows time and money with little return, many SMEs fail to plan their marketing effectively. Here are the five common mistakes they make and how you can overcome them. Mistake…

Will this actually work? Your marketing checklist.

Will this actually work? Your marketing checklist.

You’ve created your piece of marketing. It’s ready to go. But you hesitate. You aren’t sure. You are wondering, “Will this actually work?”. Well, before you hit GO, run through this checklist of four key questions to help you get your answer. 1. Why are you doing this? What is…

KMS Marketing has helped us focus our business and use marketing and PR to achieve tangible resultsMartin Ayreton
Director, FTP Concepts

Kara is a good strategic thinker, who warns us about the implications of taking certain routes if they wouldn’t benefit the business.Simon Fairbank, RSL

Kara and KMS Marketing provide honest, professional, expert advice on how we should structure marketing and PR for our business

Simon Fairbank, RSL