tactical marketing

Three reasons to stick to the marketing plan.

Three reasons to stick to the marketing plan.

So, you’ve taken the time and effort to research, compile and write a marketing plan. Your team all think it’s great and the way forward. But are you actually going to stick to the plan, and if you don’t, does it matter? Here are three reasons to, “Stick to the…

Why “marketing” doesn’t work

Why “marketing” doesn’t work

In my 18 years plus as a marketer, I’ve heard a lot about how marketing is rubbish: “We tried marketing and it didn’t work”; “We hired a marketing consultant and it was a waste of money”; “Our marketing person doesn’t give us results”; “We don’t do marketing.” So, what’s behind…

Adapt, reuse, recycle: making your content marketing work hard

Adapt, reuse, recycle: making your content marketing work hard

Time is precious. So when your organisation produces a piece of content marketing, you need to make it worth it. Really worth it. So, once you produce a great piece of content marketing, you must use it again. And again. And again. Unsurprisingly, Bryony Thomas of Watertight Marketing is the Queen of…

How to get persuasive testimonials

How to get persuasive testimonials

Word-of-mouth recommendations are one of the most powerful forms of persuasion in the customer’s buying journey, but also one of the most difficult to generate. They’re also impossible to control and direct towards the people who you most want to hear them. Therefore, customer testimonials are the next best thing.…

KMS Marketing has helped us focus our business and use marketing and PR to achieve tangible resultsMartin Ayreton
Director, FTP Concepts

Kara is a good strategic thinker, who warns us about the implications of taking certain routes if they wouldn’t benefit the business.Simon Fairbank, RSL

Kara and KMS Marketing provide honest, professional, expert advice on how we should structure marketing and PR for our business

Simon Fairbank, RSL