plan

Problems and products: conversations that will unlock your growth

Problems and products: conversations that will unlock your growth

There are five conversations every business owner needs to have to unlock their growth.  You might have considered many of the points raised in these conversations but never talked them through with someone. Or you might have discussed them in your business but never articulated them and recorded them so that…

Building a marketing team and planning your marketing

Building a marketing team and planning your marketing

This month I’ve written two blogs, both of which have been published by other organisations. If you are leading a growing SME and want to build your own a marketing team, then you must head on over to the Watertight Marketing website and find out why you only hire a…

Watertight Marketing Lunch and Learn

Watertight Marketing Lunch and Learn

This lunch is on the 18 July 12.00 to 14.00, in Winchester, Hampshire I’m hosting the next Watertight Marketing Lunch and Learn at the Chesil Rectory, Winchester, in July. Do join me for: time to pause, reflect and explore an area of your marketing in-depth the chance to get solutions…

Three reasons to stick to the marketing plan.

Three reasons to stick to the marketing plan.

So, you’ve taken the time and effort to research, compile and write a marketing plan. Your team all think it’s great and the way forward. But are you actually going to stick to the plan, and if you don’t, does it matter? Here are three reasons to, “Stick to the…

Why “marketing” doesn’t work

Why “marketing” doesn’t work

In my 18 years plus as a marketer, I’ve heard a lot about how marketing is rubbish: “We tried marketing and it didn’t work”; “We hired a marketing consultant and it was a waste of money”; “Our marketing person doesn’t give us results”; “We don’t do marketing.” So, what’s behind…

Will this actually work? Your marketing checklist.

Will this actually work? Your marketing checklist.

You’ve created your piece of marketing. It’s ready to go. But you hesitate. You aren’t sure. You are wondering, “Will this actually work?”. Well, before you hit GO, run through this checklist of four key questions to help you get your answer. 1. Why are you doing this? What is…

KMS Marketing has helped us focus our business and use marketing and PR to achieve tangible resultsMartin Ayreton
Director, FTP Concepts

Kara is a good strategic thinker, who warns us about the implications of taking certain routes if they wouldn’t benefit the business.Simon Fairbank, RSL

Kara and KMS Marketing provide honest, professional, expert advice on how we should structure marketing and PR for our business

Simon Fairbank, RSL