objectives

Why “marketing” doesn’t work

Why “marketing” doesn’t work

In my 18 years plus as a marketer, I’ve heard a lot about how marketing is rubbish: “We tried marketing and it didn’t work”; “We hired a marketing consultant and it was a waste of money”; “Our marketing person doesn’t give us results”; “We don’t do marketing.” So, what’s behind…

Set objectives for your digital marketing that mean something

Set objectives for your digital marketing that mean something

Digital marketing has shaped and changed the way that we approach our marketing, therefore, it’s no surprise that the traditional way of setting marketing objectives has needed some modification. If you are setting goals for your digital marketing campaigns, then make sure you use the 5Ss. The 5 what? The…

KMS Marketing has helped us focus our business and use marketing and PR to achieve tangible resultsMartin Ayreton
Director, FTP Concepts

Kara is a good strategic thinker, who warns us about the implications of taking certain routes if they wouldn’t benefit the business.Simon Fairbank, RSL

Kara and KMS Marketing provide honest, professional, expert advice on how we should structure marketing and PR for our business

Simon Fairbank, RSL