marketing

Why “marketing” doesn’t work

Why “marketing” doesn’t work

In my 18 years plus as a marketer, I’ve heard a lot about how marketing is rubbish: “We tried marketing and it didn’t work”; “We hired a marketing consultant and it was a waste of money”; “Our marketing person doesn’t give us results”; “We don’t do marketing.” So, what’s behind…

Is your marketing built on strong foundations?

Is your marketing built on strong foundations?

If you’re finding that your company’s marketing isn’t quite achieving the goals it needs to, then before you build more of the house, look at what your marketing is built on. 1. Do you have a Marketing Plan? Does your business have a marketing plan that clearly lays out what…

Are you making these common marketing planning mistakes?

Are you making these common marketing planning mistakes?

Because marketing is often perceived to either be a woolly, creative area of the business or a dark art that swallows time and money with little return, many SMEs fail to plan their marketing effectively. Here are the five common mistakes they make and how you can overcome them. Mistake…

Let’s write a Marketing Plan! Three ways for getting an effective plan in place

Let’s write a Marketing Plan! Three ways for getting an effective plan in place

Planning is a good thing. Without a plan, it’s too easy to fall prey to “magpie syndrome” choosing marketing tools because they’re new and exciting rather than to serve a specific purpose for your business. There’s loads of advice on how to create a great marketing plan, but when it…

Join me for practical, fun and useful marketing learning

Over the next six weeks I’m hosting, co-hosting or speaking at several great events. If you’re running a business and you want to step your marketing up, then do book on to one, some or all of these events; each one is different and you’ll get lots from all of…

Adapt, reuse, recycle: making your content marketing work hard

Adapt, reuse, recycle: making your content marketing work hard

Time is precious. So when your organisation produces a piece of content marketing, you need to make it worth it. Really worth it. So, once you produce a great piece of content marketing, you must use it again. And again. And again. Unsurprisingly, Bryony Thomas of Watertight Marketing is the Queen of…

Five ways to take calm, confident control of your marketing

Five ways to take calm, confident control of your marketing

Marketing is one of those disciplines that can soon get out of control. Whether it’s because you are working hard but finding your marketing doesn’t pay off, or because you are trying to keep pace with your ever-changing customers’ tastes and needs, marketing can soon seems like a chore and a…

KMS Marketing has helped us focus our business and use marketing and PR to achieve tangible resultsMartin Ayreton
Director, FTP Concepts

Kara is a good strategic thinker, who warns us about the implications of taking certain routes if they wouldn’t benefit the business.Simon Fairbank, RSL

Kara and KMS Marketing provide honest, professional, expert advice on how we should structure marketing and PR for our business

Simon Fairbank, RSL