marketing review

Why “marketing” doesn’t work

Why “marketing” doesn’t work

In my 18 years plus as a marketer, I’ve heard a lot about how marketing is rubbish: “We tried marketing and it didn’t work”; “We hired a marketing consultant and it was a waste of money”; “Our marketing person doesn’t give us results”; “We don’t do marketing.” So, what’s behind…

Is your marketing built on strong foundations?

Is your marketing built on strong foundations?

If you’re finding that your company’s marketing isn’t quite achieving the goals it needs to, then before you build more of the house, look at what your marketing is built on. 1. Do you have a Marketing Plan? Does your business have a marketing plan that clearly lays out what…

Five ways to take calm, confident control of your marketing

Five ways to take calm, confident control of your marketing

Marketing is one of those disciplines that can soon get out of control. Whether it’s because you are working hard but finding your marketing doesn’t pay off, or because you are trying to keep pace with your ever-changing customers’ tastes and needs, marketing can soon seems like a chore and a…

KMS Marketing has helped us focus our business and use marketing and PR to achieve tangible resultsMartin Ayreton
Director, FTP Concepts

Kara is a good strategic thinker, who warns us about the implications of taking certain routes if they wouldn’t benefit the business.Simon Fairbank, RSL

Kara and KMS Marketing provide honest, professional, expert advice on how we should structure marketing and PR for our business

Simon Fairbank, RSL