buying process

Why “marketing” doesn’t work

Why “marketing” doesn’t work

In my 18 years plus as a marketer, I’ve heard a lot about how marketing is rubbish: “We tried marketing and it didn’t work”; “We hired a marketing consultant and it was a waste of money”; “Our marketing person doesn’t give us results”; “We don’t do marketing.” So, what’s behind…

Start-up business? My five top tips

Start-up business? My five top tips

Setting up your own business or going freelance can be tricky. You’re skilled in the service you offer or have excellent products but how do convince people to buy them? Here are my top five pieces of advice. 1. Stop trying to sell First, get your head straight: you are not…

Stop your business leaking profit

Stop your business leaking profit

Can you honestly look at all your marketing and sales activities up and down the whole Buying Process and say that they are all working hard to help customers make that magical journey from prospective customer to loyal customer? Philip Kotler’s Buying Process neatly lays out the process that every person goes…

KMS Marketing has helped us focus our business and use marketing and PR to achieve tangible resultsMartin Ayreton
Director, FTP Concepts

Kara is a good strategic thinker, who warns us about the implications of taking certain routes if they wouldn’t benefit the business.Simon Fairbank, RSL

Kara and KMS Marketing provide honest, professional, expert advice on how we should structure marketing and PR for our business

Simon Fairbank, RSL