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Join me for practical, fun and useful marketing learning

Over the next six weeks I’m hosting, co-hosting or speaking at several great events. If you’re running a business and you want to step your marketing up, then do book on to one, some or all of these events; each one is different and you’ll get lots from all of…

Stop your business leaking profit

Stop your business leaking profit

Can you honestly look at all your marketing and sales activities up and down the whole Buying Process and say that they are all working hard to help customers make that magical journey from prospective customer to loyal customer? Philip Kotler’s Buying Process neatly lays out the process that every person goes…

Will this actually work? Your marketing checklist.

Will this actually work? Your marketing checklist.

You’ve created your piece of marketing. It’s ready to go. But you hesitate. You aren’t sure. You are wondering, “Will this actually work?”. Well, before you hit GO, run through this checklist of four key questions to help you get your answer. 1. Why are you doing this? What is…

Adapt, reuse, recycle: making your content marketing work hard

Adapt, reuse, recycle: making your content marketing work hard

Time is precious. So when your organisation produces a piece of content marketing, you need to make it worth it. Really worth it. So, once you produce a great piece of content marketing, you must use it again. And again. And again. Unsurprisingly, Bryony Thomas of Watertight Marketing is the Queen of…

Five ways to take calm, confident control of your marketing

Five ways to take calm, confident control of your marketing

Marketing is one of those disciplines that can soon get out of control. Whether it’s because you are working hard but finding your marketing doesn’t pay off, or because you are trying to keep pace with your ever-changing customers’ tastes and needs, marketing can soon seems like a chore and a…

How to develop superb marketing communications – five tips

How to develop superb marketing communications – five tips

Communicating with your market place is one of the most visible elements of marketing (so much so, that Marketing Communications is often confused for being marketing in its entirety). Therefore, it is crucial to get it right. Here are five tips for developing superb marketing communications. 1.Know why you are communicating Start…

Set objectives for your digital marketing that mean something

Set objectives for your digital marketing that mean something

Digital marketing has shaped and changed the way that we approach our marketing, therefore, it’s no surprise that the traditional way of setting marketing objectives has needed some modification. If you are setting goals for your digital marketing campaigns, then make sure you use the 5Ss. The 5 what? The…