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Are you making these common marketing planning mistakes?

Are you making these common marketing planning mistakes?

Because marketing is often perceived to either be a woolly, creative area of the business or a dark art that swallows time and money with little return, many SMEs fail to plan their marketing effectively. Here are the five common mistakes they make and how you can overcome them. Mistake…

Marketing skills your business needs

Marketing skills your business needs

Whatever size your SME is, there are core marketing skills that you need in the organisation to ensure that your marketing is going to be effective. These skills can lie with one person or a range of people, both internal and external. If you don’t have them all in-house, then do consider training…

Start-up business? My five top tips

Start-up business? My five top tips

Setting up your own business or going freelance can be tricky. You’re skilled in the service you offer or have excellent products but how do convince people to buy them? Here are my top five pieces of advice. 1. Stop trying to sell First, get your head straight: you are not…

Let’s write a Marketing Plan! Three ways for getting an effective plan in place

Let’s write a Marketing Plan! Three ways for getting an effective plan in place

Planning is a good thing. Without a plan, it’s too easy to fall prey to “magpie syndrome” choosing marketing tools because they’re new and exciting rather than to serve a specific purpose for your business. There’s loads of advice on how to create a great marketing plan, but when it…

Join me for practical, fun and useful marketing learning

Over the next six weeks I’m hosting, co-hosting or speaking at several great events. If you’re running a business and you want to step your marketing up, then do book on to one, some or all of these events; each one is different and you’ll get lots from all of…

Stop your business leaking profit

Stop your business leaking profit

Can you honestly look at all your marketing and sales activities up and down the whole Buying Process and say that they are all working hard to help customers make that magical journey from prospective customer to loyal customer? Philip Kotler’s Buying Process neatly lays out the process that every person goes…

Will this actually work? Your marketing checklist.

Will this actually work? Your marketing checklist.

You’ve created your piece of marketing. It’s ready to go. But you hesitate. You aren’t sure. You are wondering, “Will this actually work?”. Well, before you hit GO, run through this checklist of four key questions to help you get your answer. 1. Why are you doing this? What is…

Adapt, reuse, recycle: making your content marketing work hard

Adapt, reuse, recycle: making your content marketing work hard

Time is precious. So when your organisation produces a piece of content marketing, you need to make it worth it. Really worth it. So, once you produce a great piece of content marketing, you must use it again. And again. And again. Unsurprisingly, Bryony Thomas of Watertight Marketing is the Queen of…