Segmentation

Why “marketing” doesn’t work

Why “marketing” doesn’t work

In my 18 years plus as a marketer, I’ve heard a lot about how marketing is rubbish: “We tried marketing and it didn’t work”; “We hired a marketing consultant and it was a waste of money”; “Our marketing person doesn’t give us results”; “We don’t do marketing.” So, what’s behind…

KMS Marketing has helped us focus our business and use marketing and PR to achieve tangible resultsMartin Ayreton
Director, FTP Concepts

Kara is a good strategic thinker, who warns us about the implications of taking certain routes if they wouldn’t benefit the business.Simon Fairbank, RSL

Kara and KMS Marketing provide honest, professional, expert advice on how we should structure marketing and PR for our business

Simon Fairbank, RSL