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Problems and products: conversations that will unlock your growth

Problems and products: conversations that will unlock your growth

There are five conversations every business owner needs to have to unlock their growth.  You might have considered many of the points raised in these conversations but never talked them through with someone. Or you might have discussed them in your business but never articulated them and recorded them so that…

Building a marketing team and planning your marketing

Building a marketing team and planning your marketing

This month I’ve written two blogs, both of which have been published by other organisations. If you are leading a growing SME and want to build your own a marketing team, then you must head on over to the Watertight Marketing website and find out why you only hire a…

Watertight Marketing Lunch and Learn

Watertight Marketing Lunch and Learn

This lunch is on the 18 July 12.00 to 14.00, in Winchester, Hampshire I’m hosting the next Watertight Marketing Lunch and Learn at the Chesil Rectory, Winchester, in July. Do join me for: time to pause, reflect and explore an area of your marketing in-depth the chance to get solutions…

Kara Stanford of KMS Marketing wins award

Kara Stanford of KMS Marketing wins award

Watertight Marketing, the creators of the MD’s essential marketing training programme, announced winners in three categories of their brand new annual awards. The awards were presented by the founder and creator of the powerful Watertight Marketing methodology, Bryony Thomas, at a ceremony in Bristol last week.   Kara Stanford, Hampshire-based…

Three reasons to stick to the marketing plan.

Three reasons to stick to the marketing plan.

So, you’ve taken the time and effort to research, compile and write a marketing plan. Your team all think it’s great and the way forward. But are you actually going to stick to the plan, and if you don’t, does it matter? Here are three reasons to, “Stick to the…

Why “marketing” doesn’t work

Why “marketing” doesn’t work

In my 18 years plus as a marketer, I’ve heard a lot about how marketing is rubbish: “We tried marketing and it didn’t work”; “We hired a marketing consultant and it was a waste of money”; “Our marketing person doesn’t give us results”; “We don’t do marketing.” So, what’s behind…

Is your marketing built on strong foundations?

Is your marketing built on strong foundations?

If you’re finding that your company’s marketing isn’t quite achieving the goals it needs to, then before you build more of the house, look at what your marketing is built on. 1. Do you have a Marketing Plan? Does your business have a marketing plan that clearly lays out what…