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Why “marketing” doesn’t work

Why “marketing” doesn’t work

In my 18 years plus as a marketer, I’ve heard a lot about how marketing is rubbish: “We tried marketing and it didn’t work”; “We hired a marketing consultant and it was a waste of money”; “Our marketing person doesn’t give us results”; “We don’t do marketing.” So, what’s behind…

Is your marketing built on strong foundations?

Is your marketing built on strong foundations?

If you’re finding that your company’s marketing isn’t quite achieving the goals it needs to, then before you build more of the house, look at what your marketing is built on. 1. Do you have a Marketing Plan? Does your business have a marketing plan that clearly lays out what…

Are you making these common marketing planning mistakes?

Are you making these common marketing planning mistakes?

Because marketing is often perceived to either be a woolly, creative area of the business or a dark art that swallows time and money with little return, many SMEs fail to plan their marketing effectively. Here are the five common mistakes they make and how you can overcome them. Mistake…

Marketing skills your business needs

Marketing skills your business needs

Whatever size your SME is, there are core marketing skills that you need in the organisation to ensure that your marketing is going to be effective. These skills can lie with one person or a range of people, both internal and external. If you don’t have them all in-house, then do consider training…

Start-up business? My five top tips

Start-up business? My five top tips

Setting up your own business or going freelance can be tricky. You’re skilled in the service you offer or have excellent products but how do convince people to buy them? Here are my top five pieces of advice. 1. Stop trying to sell First, get your head straight: you are not…