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Are you known for the right work?

Are you known for the right work?

In an ideal world, you're known for the "right" product or service. It's the one that you set your business up to deliver. It's what you love doing and do really well. When you deliver that product or service your clients are always delighted. You're also delighted,...

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Why “marketing” doesn’t work

Why “marketing” doesn’t work

In my 18 years plus as a marketer, I've heard a lot about how marketing is rubbish: "We tried marketing and it didn't work"; "We hired a marketing consultant and it was a waste of money"; "Our marketing person doesn't give us results"; "We don't do marketing." So,...

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