We believe that at the heart of great marketing are great relationships. Christmas is a time of year, in your personal and professional life, to connect with people, reflect on your relationships and put building blocks in place for creating even stronger relationships.

Therefore, done well, you can use the Christmas season as an opportunity to reconnect with customers past, present and future; spread good will and; hopefully, leave your business first and foremost in people’s minds as they look for suppliers in the new year.

Here are our top Christmas marketing tips:

Who’s contacting you? – pay attention to the cards and messages you receive. Look out for contacts it may be worth talking to, respond to personal messages and be sure to thank people if they send you a gift.

Spread the Christmas cheer – Why not organise pre-Christmas drinks for customers and suppliers in your local area and use it as a networking opportunity?

Christmas offers – you may want to consider a special Christmas offer from your business. If you do this, make sure you set an end date. And make sure you let people know about it! Use it as another opportunity to connect with contacts.

Christmas cards – obviously, it’s a good idea to send paper or e-Christmas cards to your clients, contacts and future clients. 

If you send paper ones, make sure that you write a personal message inside. There is nothing worse than a card that isn’t address to anyone, with a scrawl or, even worse, a stamped at the bottom.
If you send an e-one, tailor it, so your clients get a message that acknowledges your company’s relationship with them.

Christmas presents – everyone loves to receive Christmas presents, so send a small gift to valued contacts. It doesn’t need to be expensive, just something memorable to let them know you appreciate them. Packets of sweets, baubles for their tree, crackers; be creative.

Remember your team! – companies are nothing without their team members. Christmas provides an opportunity to thank people for their work over the last year and create good will for the year ahead. If your business can’t afford a party or lunch out, consider presents, bonuses or other ways to show your appreciation.

A relationship is for life, not just for Christmas. Avoid getting in touch with people only at Christmas. Make a resolution to contact them regularly throughout the year.

Do contact us at KMS Marketing to find out how we can help you plan a regular marketing campaign for maintaining those essential business relationships.

By Kara Stanford, Managing Director, KMS Marketing and Morwenna Tudor, Marketing and PR Manager, KMS Marketing.

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